Eurovision 2024: 'United by Music' established as permanent slogan
The European Broadcasting Union (EBU) has confirmed 'United by Music' as the permanent slogan for the Eurovision Song Contest.
Following the last edtion of the contest in Liverpool durng which 'United by Music' featured as the contest's slogan, the Reference Group decided to adopt on permanent base the slogan and establish it as the contest's slogan for all future editions.
The reason behind this decision has to do with the intention to ensure continuity and consistency in the contest's global brand strategy and to reinforce the message that music in a factor that unites people around the globe.
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, explains:
“The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.
By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music.
As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger. ”
Ebba Adielsson, the SVT Executive Producer of the Eurovision Song Contest 2024 says:
After Loreen’s win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose. We quickly realized that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well.
It’s great that the EBU has also decided that this is the slogan that will be used by all host countries from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan which will be revealed soon.”
More information on the artwork, ticket sales and list of participating countries are expected to come in light the following days.
Loreen won the 67th edition of the Eurovision Song Contest for Sweden with “Tattoo” . Malmö will host the contest for the third time, having previously hosted in 1992 and 2013.
News Source: eurovision.tv