Eurovision 2021: EBU unveils the branding design of this year's contest

Eurovision 2021: EBU unveils the branding design of this year's contest
Sunday, 17 January 2021

  • The EBU has unveiled the  branding design of Eurovision 2021, rich in colors and ambitions along with the logo to bring some brightness in Rotterdam next May. 

     

    Following the revelation of the new Eurovision 2021 logo  in early December 2020, now the EBU has unveiled the new design for the next contest in Rotterdam, which without doubt aims to scatter the dull colors of last year with a brighter colorful approach of the new branding. 

     

    The design integrates the primary colors of the competing countries' flags combined with secondary colors as green, pink and purple in order to emphasise on the festive aspect of the contest and bring along a tone of optimism. In addition  the ESC 2021 design incorporates six abstract patterns with sharp, graphical shapes, patterns that represent significant Dutch elements : landscapes, water, bridges, fields, creativity and resilience. 

    eurovision 2021 six patterns

     

    The Track

    The six patterns will feature backgrounds and the will be part of the so called "The Track". The Track  is an expansion of the flag-coloured ESC logo in a repeating pattern in a way that it keeps opening up, redirecting the viewer to this year's theme.  Florian Wieder's stage design and what it symbolized last year, was the main source of inspiration of this creation. 

    eurovision 2021 the track

    The new Eurovision 2021 branding will feature the official Eurovision.tv website, will be seen outdoors in Rotterdam (as on means of transportation) and will be a primary feature on mechadising products such as t-shirts and coffee mugs. 

    eurovision 2021 branding

    Open up everyone its time to leave behind the gloom 2020 and  let the colors and brightness dominate in 2021 !! Rotterdam here we come !! 

     

    Source/images: Eurovision.tv